Jebi Influencer Programs
Role: Associate Creative Director, Senior Copywriter
I helped launch Samsung's ambassador ecosystem on Jebi, a gamified platform that transforms brand advocacy into an engaging, community-driven experience. My team crafted the messaging that supported the rollout of both the Samsung College Ambassador Program and Team Galaxy Squad, helping foster ongoing creator engagement and authentic social storytelling beyond a single campaign.
Jebi Web Build
As part of the Jebi platform launch, my team developed a brand new website hub for creators to source and submit their content. I directed a series of instructional videos, breaking down everything from navigating the site to completing and submitting bounties, making the onboarding experience intuitive, engaging, and easy to follow.
College Ambassador Program
This program introduced students to the Galaxy brand through gamified social media "bounties" that rewarded them for creating content and engaging with Samsung. I helped concept and write these challenges, balancing brand objectives with prompts that felt fun, authentic, and creator-friendly.
Team Galaxy Squad
Building on the success of the college program, we launched Team Galaxy Squad—an ambassador program designed to recruit micro-influencers who could create a steady stream of authentic, always-on content for Samsung. As Senior Copywriter, I helped concept and write an expanded library of gamified bounties and reward systems that motivated creators to consistently produce engaging, brand-aligned content while fostering a genuine community around Galaxy.
