I'm an Associate Creative Director who believes the best ideas start with a great story.
For more than a decade, I've been writing, directing, and shaping stories—first for the stage, and now for brands. My career began in theatre, where I learned how to build emotional arcs, earn an audience's attention, and create moments people remember. Today, I bring that same storytelling mindset to campaigns, social media, live commerce, and integrated creative.
As a creative leader, I love the messy middle of the process: digging into an insight, finding the idea that unlocks a brief, collaborating with talented people, and bringing ambitious concepts to life. Whether I'm writing copy, developing campaigns, directing shoots, or presenting work to clients, my goal is always the same: create work that's thoughtful, emotionally resonant, and impossible to ignore.
When I'm not concepting ideas or writing scripts, you'll usually find me renovating my 70-year-old home, working on the family farm, hiking long-distance trails, flying small airplanes, or finding the perfect campsite. I believe curiosity is one of the most valuable creative tools we have, and the best ideas often come from experiences far outside the office.
At the heart of everything I do—whether it's a national campaign or a new musical—is a simple belief: people remember stories long after they forget the message.
