Samsung Galaxy Creator Collective
Role: Lead Copywriter
I helped lead the creative storytelling for this multi-faceted Team Galaxy Creator conference in Dallas, where creators gathered to experience the latest Galaxy innovations, collaborate with peers, and hear from influential voices like Dude Perfect and Mr. Beast. My work spanned the full event journey—from experiential design and digital content strategy to programming and live broadcast scriptwriting.
Nighttime
For the evening broadcast, I led the live show scripting featuring two hosts broadcasting from the Dude Perfect HQ deck. The program blended commentary on the day's announcements with Galaxy product demos and interactive event activations, creating an entertaining, high-energy experience that carried viewers through the night while naturally showcasing Samsung's latest innovations.
24 hour Livestream
I partnered closely with the Creative Director to develop the run of show for our uninterrupted all-day broadcast, ensuring a seamless flow between keynote speakers, product announcements, and live programming.
Daytime
As lead writer, I managed the scripting team and oversaw the emcee scripts that connected each speaker segment, maintaining the event's energy while keeping the Galaxy story front and center.
Event
Beyond the livestream, I concepted and wrote copy for interactive event activations throughout the venue that gamified Samsung Galaxy's newest features, including Nightography and 100x Zoom. I developed the creative messaging that guided attendees through each experience, making complex technology feel intuitive, engaging, and fun. My work also extended to the stage, where I wrote the on-screen instructional content used by creators Drex Lee and Mullah Mugzie during live product demonstrations, ensuring a cohesive brand story across both the physical and broadcast experiences.
