Samsung Galaxy S25 Ultra Launch Social
Role: Senior Copywriter
I led copy for two social shoots for Samsung’s new product launch and Gemini feature integration in collaboration with Team Galaxy influencers Drex Lee and Demi Bagby.
Demi Bagby x Samsung
Rest Day
The goal of this campaign was to showcase the Samsung Galaxy S25 Ultra's integrated Gemini AI features in a way that felt authentic to Demi's personality and everyday life. As Senior Copywriter, I collaborated with Demi ahead of the shoot to refine the script so it felt true to her voice, then worked alongside her on set to fine-tune dialogue in real time.
Rest Day BTS
While we were shooting “Rest Day,” I worked with Demi to concept and write and shoot a behind-the-scenes social piece on the spot, ensuring every touchpoint felt natural, engaging, and unmistakably her.
Drex Lee X Samsung
Off-Roading with Gemini
As lead writer on this campaign, I crafted a script that seamlessly blended off-roading, Galaxy AI with Gemini, and Drex Lee's unmistakable personality. We knew his signature "BOOM!" had to make an appearance, so I worked closely with Drex, the product team, and our clients—both during development and on set—to ensure every moment felt authentic while naturally showcasing the device's features.
Epic 1 Shot
Because it wouldn't be a Drex collaboration without it, we made sure to capture his signature Epic 1 Shot that fans know and love.