Samsung Live on the Edge with Doechii
Role: Senior Copywriter
I led the team that brought the Galaxy S25 Edge launch to life through this special live event with Samsung and Doechii, an experiential event, launch party, and live concert at The Edge at Hudson Yards.
I collaborated on the experiential concept and copy for the top floor of The Edge at Hudson Yards, transforming the space into a world inspired by Doechii's signature swamp aesthetic with interactive brand activations woven throughout the venue.
I also wrote the live show's script and run of show, guiding live hosts through blue carpet interviews, Galaxy device demonstrations, celebrity guest moments, and the seamless lead-in to Doechii's sunset performance overlooking the New York City skyline. The result was a cohesive brand experience that blended experiential design, live entertainment, and product storytelling into an unforgettable launch event.
