As a creative lead for Hankook Tire USA's organic social, I help shape our influencer strategy as a key driver of brand growth, engagement, and reach. We carefully select creators based on their unique builds, expertise, lifestyles, and authentic passion for adventure—ensuring every partnership feels natural to the Hankook brand. From off-road enthusiasts to everyday adventurers, each creator brings a distinct perspective that expands our content ecosystem and shows how Hankook tires fit into real-world experiences. This growing creator network continues to build a pipeline of authentic, community-driven content that keeps the brand connected with new audiences.