Samsung Social
Role: Senior Copywriter
I wrote copy across a wide range of Samsung product launch campaigns, from influencer partnerships and paid social to giveaways and promotional content. My goal was to make every piece feel unmistakably Samsung—clever, playful, and just a little cheeky. Here are a few examples.
Samsung Launches
Wearables Launch
Ahead of the launch of Samsung's newest wearable lineup, I wrote social copy for a teaser campaign that reimagined iconic statues as the first to wear the unreleased devices. By concealing the Galaxy Watches, Buds, and Rings, the campaign built curiosity while reinforcing the idea that these wearables were masterpieces worthy of their wearers.
iCan’t
After Samsung Unpacked, the internet had plenty to say about Apple's lack of innovation. We collected the best reactions, turned them into social content, and let the conversation unfold naturally. As part of the creative team, I helped prove that the most effective receipts are the ones the audience writes for you.
Influencer Social
Galaxy Watch7 with Wanna
I wrote social copy for Samsung's partnership with boxer Wanna, highlighting how the Galaxy wearable ecosystem works seamlessly together to help keep him focused, connected, and ready for every round.
Galaxy S24 Ultra with Marilyn Hue
I wrote social copy for filmmaker Marilyn Hue's take on Galaxy's signature Nightography feature, tapping into her upbeat Gen Z personality and a timely cultural moment to create messaging that felt playful, authentic, and distinctly her.
Giveaway Campaign
Galaxy Watch Ultra
To promote Samsung's Galaxy Watch, my team transformed a set of static product images into a dynamic, CG-enhanced sweepstakes campaign. I wrote the campaign copy, matching the elevated visuals with energetic, engaging messaging that turned a standard giveaway into a scroll-stopping social moment.
Galaxy Buds3 Pro
You can't demo audio on a social feed, so we visualized it instead. Our team used dynamic sound waves to bring the Galaxy Buds listening experience to life, and I wrote the caption copy that tied the concept together, helping translate an intangible product benefit into a compelling social campaign.