Hankook Tire Social

Role: Associate Creative Director

Rather than simply showcasing tires, we highlighted the people behind the wheel and the experiences their Hankook tires make possible.

Every concept in this collection was developed, produced, and published by my team.

Build Rivals Series

Because car boys can’t resist a Jeep v. Bronco rivalry.

On the Pulse

I helped concept these social-first videos by tapping into cultural moments that felt playful and authentic to the Hankook brand.

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Hankook Influencer Social